By Surekha S Ahuja
"In the world of e-commerce, sales are reported on the platform—but profits are only realized in the books. Miss a reconciliation, and silent losses quietly erode your margins."
Introduction: The Hidden Complexity of Multi-Platform Accounting
Managing settlements across Amazon, BigBasket, Flipkart, Meesho, Nykaa, and other platforms may seem straightforward. Yet, without structured accounting procedures, TCS, TDS, GST, promotional adjustments, and platform commissions can silently impact profitability.
Small teams, even with competent accountants, often encounter:
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Misaligned GST/ITC claims across platforms.
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Overlooked TDS obligations on promotional or contract expenses.
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Misclassified promotional freebies affecting reported revenue.
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Inconsistent platform expense recognition, masking true margins.
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Lost recoverables due to non-reconciliation of gross sales vs net settlements.
Professional Insight: Hidden balances on platforms can exceed net monthly profits. A rigorous SOP and structured reconciliation framework is not just compliance—it protects and realizes revenue.
The Multi-Platform Accounts SOP & Workflow
1. Platform Settlement Receipt
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Collect all platform settlement statements and verify totals: gross sales, returns, chargebacks, TCS/TDS deductions, and promotional adjustments.
2. Breakdown & Categorization
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Sales Revenue: Net of returns and chargebacks.
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Promotional Freebies: Document separately; do not reduce revenue.
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Returns / Chargebacks: Link to original invoices.
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Commissions & Fees: FBA, logistics, COD, marketing; segregate from promotional costs.
3. Adjust Platform Expenses
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Record platform-specific costs as operating expenses.
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Separate from marketing/promo to reflect true operating margin.
4. Invoice / Debit / Credit Note Posting
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Classify taxable vs non-taxable components in ERP.
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Attach promo documentation / DN-CN references.
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Use correct voucher types for audit traceability.
5. GST / TCS / ITC Classification
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Reconcile GSTR-2B vs ERP entries; verify TCS receivables.
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Claim eligible ITC; exclude freebies/promo adjustments from ITC reversal.
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Ensure compliance with CBIC circulars & notifications.
6. TDS Determination & Recording
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Apply Sec 194C TDS on promotional/service contracts >₹30,000 per quarter.
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ERP entry:
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Dr Promo Expense
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Cr TDS Payable
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Cr Vendor / Platform
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Deposit via Form 26Q; verify Form 26AS.
7. Monthly Reconciliation & Tracker Update
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Compare settlement vs ERP vs portal.
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Track ITC, TCS, TDS, platform expenses, promo costs, net realization.
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Update monthly tracker for variance analysis and audit readiness.
8. Variance Analysis & Escalation
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Flag deviations >1%.
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Escalate to CFO / Head Accounts.
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Document corrective actions for audit trail.
9. Quarterly Review & Audit Documentation
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Conduct full quarterly reconciliation across all platforms.
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Ensure RCM compliance.
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Retain audit-ready vouchers, promo documentation, DNs/CNs, and reconciliations for 7 years.
Platform-Specific Accounting Insights
| Platform | Transaction Type | GST | TCS | Accounting Treatment | TDS Applicability | Platform Expenses / Commission |
|---|---|---|---|---|---|---|
| Amazon | Promo Invoice | Yes | 1% | Dr Promo Expense, Dr ITC, Cr Vendor | 2% Sec 194C >30k | 8–15% commission, FBA charges |
| BigBasket | Debit Note | No | 1% | Dr Promo Expense, Cr Sales Adjustment | 2% Sec 194C | 6–12% commission, logistics charges |
| Flipkart | Settlement Invoice | Yes | 1% | Dr Sales, Dr ITC, Cr Vendor | 2% Sec 194C | 8–18% commission, packing fees |
| Meesho | Promo Credit / DN | No | 1% | Dr Promo Expense, Cr Vendor | 2% Sec 194C | 10–20% commission |
| Nykaa | Invoice / DN | Yes | 1% | Dr Expense/Sales, Dr ITC, Cr Vendor | 2% Sec 194C | 12–22% commission, COD charges |
Key Insight: Freebies and promotional adjustments are marketing expenses, not revenue reductions. Platform commissions must always be separated from operating costs to preserve margin clarity.
Professional Insights for CFOs & Audit Committees
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Silent losses are rarely due to sales—they stem from incomplete accounting and reconciliation.
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Small accounting teams can efficiently manage reconciliation with structured SOPs, trackers, and maker–checker control.
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Proper classification of commissions, expenses, and promotional items ensures accurate reporting.
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Timely variance analysis and escalation prevents audit exceptions and unclaimed credits.
To maximize recoverables and maintain compliance:
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Implement platform-specific SOPs for accounting, reconciliation, and compliance.
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Maintain a monthly tracker capturing GST, TCS, TDS, platform expenses, and promotional costs.
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Conduct quarterly variance analysis and escalate material deviations to CFO.
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Seek professional guidance for audit readiness, Ind AS / GST alignment, and cross-platform compliance.
"E-commerce platforms report the sales, but only disciplined accounting ensures the profit story is realized."


